The turnaround time from fossil recovery to description for Futalognkosaurus is actually fairly standard. Discovered and recovered in 200 and described in 2007, Futalognkosaurus was only unknown to the world for approximately 7 years (with the 87 million year fossilization and exposure period). In the grand scheme of fossils that is actually not that bad a return from fossil to publication; considering it includes transportation of a number of very large skeletal elements and preparation, study, and characterization as well it is actually somewhat impressive. Since that publication Futalognkosaurus has somewhat been lost in the general awe of titanosaurs instead of standing out on its own very much.
As one of the most complete large dinosaurs ever discovered, it is famous for that distinction if for nothing else. That is a point that has been highlighted numerous times on popular media like the Smithsonian's online magazine and Sauropod Vertebra Picture of the Week (SVPOW), a popular venue for discussing sauropods. Dinosaur books describing the landscapes of South America that were written after the description was published make mention of the giant and even detail what inferences have been made about the animal, though there are not any singularly dedicated books, for children or otherwise, available on the market at the moment. An application launched in 2013 has probably been the most active way of viewing and interacting with Futalognkosaurus for the public. In conjunction with the Royal Ontario Museum, the app Scopify created a vignette for the display piece of Futalognkosaurus in the museum, bringing the sauropod to life on handheld devices and cellphones.
For the most part Futalognkosaurus does not make a giant impact on popular culture in visible media. However, despite a lack of popular media and materials, Futalognkosaurus has appeared in murals, many illustrations, and features prominently in the Royal Ontario Museum. The name is not well known, but many may recognize the sauropod as a titanosaur in illustrations and murals.
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